What Makes You So Special? How to Market Your Specialty Spa Treatments.
By Liz Galloway and Heather Gallegos
Leveraging the complementary skill sets from two industry consultants, this book is full of practical advice to market your newly learned skills and have your clients rushing to book appointments.
It includes:
• step by step instructions for planning your marketing strategy and activities for your new services;
• Reaching two audiences; buyers and media
• creative promotional examples for direct mail postcards and e-newsletters; and
• publicity ideas to increase the buzz about your business.
• Setting realistic targets
Your Price: $27 LIMITED TIME 30% off for pre-release* orders $19 before August 15th
Why My Spa is so Popular; Successful spa career planning tips and tools
By Liz Galloway and Heather Gallegos
Ever wanted to know what has worked to increase popularity of those spas that have a constant stream of clients?It wasn't just an ad they placed somewhere. Popularity of a spa is based on many factors in planning, strategy and training that can't be seen by an .Now you can learn the secrets of spa popularity from industry consultants who have seen it and lived it.
You'll learn:
• the strategy behind customizing spa treatments;
• how to create a spa treatment hierarchy to deliver consistent service protocols;
• Reviewing your spa treatment and environment matrix for success
• how empowering yourself and staff leads to happier clients and employees; and
• foundational marketing activities that encourage word of mouth marketing and media attention.
Your Price: $27 LIMITED TIME 30% off for pre-release* orders $19 before August 15th
Easy online purchase at:
http://www.thelotuseffects.com/lotusourcelive.html
Use these as tools for your business and personal development, master your profession and put yourself on the map. "There is only one success- to be able to spend your life in your own way." This is a theory we wholly support at Spa College and hope to provide you with the tools to do it. We hope you enjoy our recent book additions, and continue to utilize our resources here and at our favorite recommended links to help your business flourish. As always we wish you healthy profits and lifelong learning.
