Spa College
November
2007
The Spa College News Bulletin with Touching from the Heart and Spa-Pros

In This Issue..

Welcome
A career in massage therapy
Identifying your clients
Quick marketing ideas
Massage therapy and marketing - an oxymoron?
Reader's Bulletin Board
Workshop Calendar

Welcome

to the November Newsletter. As previousy announced our focus is on marketing. If you would like to read back issues of this newsletter they are archived here: Spa College Eletter.

The theme for the upcoming December issue will be: STAFFING. We'll touch on a number of issues from hiring practices to communication and want to illustrate both the employer's as well as the employee's perspective. As always we welcome contributions.

sunsetNews Cast: When you receive this newsletter we will already be soaking up the rainforest at our Costa Rica Spa Essentials Training. We have quite an international class and if you just can't stand it, you can hop on a plane and join us for Element II and III. You can call us at 917.922.5829 in Costa Rica.

The Secrets of Spa Treatments
(Nov. 4-8)
Advanced Spa Therapy (Nov 9-13)
Spa Manager Training
(Nov 15/16)

 

Cost Rica Sunset

Enjoy the newsletter. Nicolay - editor at large

A career in massage therapy

Staying on top of your game is imperative. Even once you have trained it is important to continue to develop your skills. Touching from the Heart massage training offers an opportunity to continue the process of learning and reignites the passion for the profession. Advanced trainings also address issues of marketing and establishing a sucessful practice. The next classes are coming up so now is a good time to plan and take advatage of early-bird savings.

In addition Touching from the Heart offers a Teacher's Training for accomplished massage therapists who wish to establish a teaching practice offering all the tools, materials and an established system.

The 100 hour Massage Intensive.
No pre-requisite - For initiates or for those wanting to rekindle the spirit.
March 22 - April 2, 2008. Kalani Honua. Big Island, Hawaii
11 days, 100 hours. Tuiton: $1330 plus accomodations.
Click here for more information and to register.

5 Day Advanced Bodywork Training
April 7 - April 11, 2008. Kalani Honua. Big Island, Hawaii
5 days, 50 hours. Tuiton: $650 plus accomodations.
Click here for more information and to register.

The 100 hour Massage Intensive.

August 30 - September 12, 2008. Heartwood Institute, Garberville, CA
2 weeks, 100 hours. Tuiton: $1295 plus accomodations.
Click here for more information and to register

Touching from the Heart Teacher Training Intensive.
Please contact the facilitator for details:
teachertraining@learn-massage.com

Identifying your clients - Nicolay Kreidler

Many therapists think that if they just make themselves available they will attract enough clients to sustain themselves. This is far from reality. Not only is it necessary to position yourself in the field of competition with others offering similar or often identical services, but also it is essential that you communicate about what you offer to potential clients in a way that they understand what you are saying and find a usefulness in what you are offering.

Beginners often make the mistake of promoting their credentials or persoanl qualities rather than focus on what their clients want and need. I suggest changing the perspective.

Click here to read the article: Client Profiles

Quick marketing ideas

This is a straightforward list of ideas to make an impact and get your name and services out there. For the most part are inexpensive and easily executed. Guerilla marketing would be the correct term for many of them.

Without a substantial amount of activity especially in the beginning of a business or private practice it is unlikely that clients will just show up. And even when your business is running smoothly, you will have to counteract a natural attrition of clientele. Many you will have heard and their might be the odd gem in their for you : Quick ideas

Massage therapy and marketing - an oxymoron?


One often hears that massage therapists are not good sales people and that massage itself is not conducive to selling products and services. I would like to make the case that this is not true and that with a few tweaks in attitude and process great things can be achieved.

This article is interesing for any provider whether massage therapist or esthetician, cosmetologist, nail-tech and anyone else involved in the health and wellness business as well as spa owners and managers.

To view this article click here: Massage therapy and marketing

See you in Costa Rica ...

And while we're at it, don't forget you can write this training off as a business expense...

Reader's Bulletin Board

If you have an event or announcment you would like to distribute to over 15000 health and wellness minded folks like us send us an email to: events@spa-college.com

Workshop Calendar

We're planning ahead and have a slew of trainings coming up in 2008: Workshop Calendar

As always, thank you for your time spent with us and please continue to send us information helpful to the community. Liz Galloway and Nicolay Kreidler. editor@spa-college.com.
Copyright © 2007 Spa College.