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November
2007 |
The Spa College News Bulletin with Touching from the Heart and Spa-Pros
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Welcome The theme for the upcoming December issue will be: STAFFING. We'll touch on a number of issues from hiring practices to communication and want to illustrate both the employer's as well as the employee's perspective. As always we welcome contributions.
Cost Rica Sunset Enjoy the newsletter. Nicolay - editor at large |
A career in massage therapy In addition Touching from the Heart offers a Teacher's Training for accomplished massage therapists who wish to establish a teaching practice offering all the tools, materials and an established system. The 100 hour Massage Intensive. 5 Day Advanced Bodywork Training The 100 hour Massage Intensive. Touching from the Heart Teacher Training Intensive. |
Staying on top of your game is imperative. Even once you have trained it is important to continue to develop your skills.
Touching from the Heart massage training offers an opportunity to continue the process of learning and reignites the passion for the profession. Advanced trainings also address issues of marketing and establishing a sucessful practice. The next classes are coming up so now is a good time to plan and take advatage of early-bird savings. Identifying your clients - Nicolay Kreidler Beginners often make the mistake of promoting their credentials or persoanl qualities rather than focus on what their clients want and need. I suggest changing the perspective. Click here to read the article: Client Profiles |
Many therapists think that if they just make themselves available they will attract enough clients to sustain themselves. This is far from reality. Not only is it necessary to position yourself in the field of competition with others offering similar or often identical services, but also it is essential that you communicate about what you offer to potential clients in a way that they understand what you are saying and find a usefulness in what you are offering. Quick marketing ideas Without a substantial amount of activity especially in the beginning of a business or private practice it is unlikely that clients will just show up. And even when your business is running smoothly, you will have to counteract a natural attrition of clientele. Many you will have heard and their might be the odd gem in their for you : Quick ideas |
This is a straightforward list of ideas to make an impact and get your name and services out there. For the most part are inexpensive and easily executed. Guerilla marketing would be the correct term for many of them. Massage therapy and marketing - an oxymoron? This article is interesing for any provider whether massage therapist or esthetician, cosmetologist, nail-tech and anyone else involved in the health and wellness business as well as spa owners and managers. To view this article click here: Massage therapy and marketing |
One often hears that massage therapists are not good sales people and that massage itself is not conducive to selling products and services. I would like to make the case that this is not true and that with a few tweaks in attitude and process great things can be achieved. See you in Costa Rica ... |
Reader's Bulletin Board |
| Workshop Calendar
We're planning ahead and have a slew of trainings coming up in 2008: Workshop Calendar |
If you have an event or announcment you would like to distribute to over 15000 health and wellness minded folks like us send us an email to: | As always, thank you for your time spent with us and please continue to send us information helpful to the community. Liz Galloway and Nicolay Kreidler. editor@spa-college.com. |
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© 2007 Spa College.