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January
2009 |
The Spa College News Bulletin
Welcome If you are interested in reading back-issues of our newsletter, here they are: Spa College Eletter. News Cast: Contributions welcome! If you have news you would like to share drop us a line May your New Year be very successful . Nicolay - editor at large |
Foundational Spa Treatments - New eBook: 50% off
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The Green Zebra - (For those located in the San Francisco area)
While we're talking about marketing, here is another initiative that promotes a local economy while doing good. With over 200 exclusive offers from, eco-friendly retailers, organic restaurants and markets, Yoga and Pilates studios, independent bookstores, bike shops, museums and more, there's something for everyone to discover. Green Zebra also answers many questions about living green. Searching for a nearby Farmers' Market? Looking for ways to conserve water and energy in order to lower utility bills? You'll find lots of practical advice in this handy compact guide. Check out Green Zebra's 20 action steps to find simple things you and your family can start doing today for a greener tomorrow. If you are going green you might want to consider applying to advertise in the Green Zebra. Or you can sell these regional guides at your location and support local initiatives and the green movement. Currently available in the San Francisco Bay Area and Vancouver. |
Spa Treatment Design & Marketing - New eBook: 50% off
For more information click here: Spa Pros |
Stepping Into Your Client's Shoes Spas and health service providers have so far faced a pretty tough business as it is. And in the current economy it might get a whole lot worse before it gets better. Where would you like your business to be? The cost of labor has traditionally been too high since the inception of the contemporary spa-industry and costs are steadily rising without the possibility of easily raising menu prices. Market demand has created a boom but growth alone does not assure financial success. Profit margins are slim and success requires a robust business practice in all areas from marketing to human resource management. The spa business is not forgiving because of the narrow profit margins. Failure to operate all parts of the business expertly can easily jeopardize financial viability and with most spas not having a strong financial foundation or easy access to credit, even a small mistake can kill a business. Many operators of individual spas and many spa directors come to the business from a single area of expertise and more often than not with a lot of idealism and desire to be of service. While these motives are admirable and important and instill value and merit into the activity of health and healing, we often find talented but on some level inexperienced managers and operators. Rarely can an individual cover all bases with the level of knowledge and experience needed to fill each task expertly. Challenges in certain areas can be offset by bringing in expert advice, educating oneself or outsourcing areas such as payroll to specialized providers, but this increases the cost too and makes the business vulnerable. In the current economic environment staying in business may even get tougher as guests reevaluate their spending habits and disposable income decreases making under-managed areas more visible. Read on: Stepping in to .... . |
Free TeleSeminar: Eco-Centric Spa Treatment Design While at least some spa treatments (wraps, scrubs and masks to name the basic protocols) are usually found in a section on the majority of spa menus, they tend to lead a rather dormant life overshadowed by their more commonly requested relatives: “massages” and “facials”. Spa treatments are one of the menu-items that have not even been tapped into as a resource by the majority of individual practitioners as well as health spas of all styles and sizes. Taking a more localized approach while designing spa treatments is not difficult and well worth the effort. Besides the relationships you will develop while researching local resources, the resulting understanding of local culture, flora and climate and other conditions and parameters will give the spa treatments you design a completely different level of integration with clients, providers and staff. We can only host a limited number of participants! Sign up now: Eco-Centric Spa Treatment Design. |
Wednesday, Jan. 21st 2009 at 10:00 AM PST. |
OmPass serves the world and the yoga community by sharing and expanding Yoga, Health and Abundance in life and helping to create a happy, healthy planet. OmPass helps people practice yoga, learn about yoga, connect with each other through yoga and make choices that support a healthy yoga lifestyle. Learn more and join OmPass: OmPass Yoga |
The Successful Massage Therapist - Best Selling eBook So what does it take to be a successful massage therapist? Good training? A great attitude? Wanting to help others? Interest in good health? Knowing the secrets of being successful? Wait a minute, I don't remember seeing that last one in any curriculum. To find our more click here: Spa Pros |
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© 2009 Spa College.